Hello,

This issue covers 25 September to 15 October 2026. In this period Sirma Group received the 2026 Palo Alto Networks SASE Partner Award, took part with Temenos in DIGI PAY 2026 in Sofia, attended the Annual Meeting of Local Authorities in Albena, its Chief Financial Officer spoke at Gravity MeetUp 4 of the beamUp lab program, shared a Bloomberg TV Bulgaria interview with its CEO on enterprise AI, Roweb, part of Sirma, took part in Swiss IT Forums in Geneva, published a Sirma Podcast episode on the formation of Sirma Jucari, its Travel & Hospitality team showed an AI orchestration engine for hotels, and launched the LinkedIn series Local Models Explained. The Q3 2026 individual financial statements are due on 30 October.

Highlights at a glance

• Sirma's CFO speaks at Gravity MeetUp 4, the beamUp lab finale hosted by BALIP
• Sirma Podcast episode discusses the formation of Sirma Jucari (9 October)
• Roweb, part of Sirma, wins first place at the Argeș Top Companies Awards 2026 (15 October)
• Atanas Kiryakov, member of Sirma's Board of Directors, is on the cover of Forbes Bulgaria's October issue
• Sirma Group receives the 2026 Palo Alto Networks SASE Partner Award (25 September)
• Sirma and Temenos take part in DIGI PAY 2026 in Sofia (8 October)
• Sirma attends the Annual Meeting of Local Authorities in Albena (11–13 October)
• Roweb, part of Sirma, attends Swiss IT Forums in Geneva (reported 9 October)
• Sirma's Travel & Hospitality team shows its AI orchestration engine for hotels (15 October)
• CEO Tsvetan Alexiev discusses enterprise AI and human control of critical decisions in a Bloomberg TV Bulgaria interview (28 September)
• Roweb explains the new EU guarantee notice and GARAN label rules for online stores (29 September)
• Sirma Insights: when an AI agent pays, who answers for it? (1 October)
• Sirma launches the Local Models Explained series on LinkedIn (8 October)
• Upcoming: Q3 2026 individual financials on 30 October, German Equity Forum on 23 November, Q3 2026 consolidated financials on 30 November

Gravity MeetUp 4

Gravity MeetUp 4 was the final working meeting of the beamUp lab program, hosted by BALIP. According to a post by the Bulgarian Stock Exchange, the participating companies received professional analysis and valuation, questions, and direct investor feedback in an environment close to a real encounter with the capital market. Sirma took part through its CFO: Yordan Nedev who shared Sirma's experience as a listed company and spoke candidly about the challenges, responsibilities, and opportunities of public status. Manyu Moravenov, CEO of the Bulgarian Stock Exchange, gave the closing words.  See the post

Sirma Podcast: the formation of Sirma Jucari

In an episode of the Sirma Podcast, announced on LinkedIn on 9 October 2026, Justine Kruger, CEO and Founder of Jucari Global, and Monika Ilieva, Senior Vice President of Transportation and Logistics at Sirma, discuss the formation of Sirma Jucari following Sirma Group's acquisition of a 51% stake in Jucari Global. They cover the shared customer that first brought the two teams together and the shared vision that made the combination a natural fit, and how Jucari's CargoWise and supply chain transformation expertise now combines with Sirma's enterprise engineering, data, integration and AI capabilities. Listen to the episode

Atanas Kiryakov on the cover of Forbes Bulgaria

Atanas Kiryakov, a member of the Board of Directors of Sirma Group, is on the cover of the October 2026 issue of Forbes Bulgaria, according to the magazine's LinkedIn post. Forbes Bulgaria says he turned Graphwise, the new name of Ontotext, which he founded, into a multimillion business following a deal with Oakley Capital. The cover story is part of an October issue that also profiles other Bulgarian entrepreneurs and projects. View the post

Roweb wins first place at the Argeș Top Companies Awards 2026

Roweb Development, part of Sirma Group, won first place in the Medium-Sized Enterprises category, Research, Development & High Tech sector, at the Argeș Top Companies Awards 2026, organised by the Argeș Chamber of Commerce, Industry and Agriculture. Roweb announced the award on LinkedIn on 15 October 2026, saying it was presented at an event the night before. According to the post, the recognition reflects the team's dedication and more than 20 years of experience developing software solutions for businesses in Romania and around the world. Roweb thanked its team, clients and partners. View the post

Sirma Group receives the Palo Alto Networks SASE Partner Award 2026

On 25 September 2026, Sirma Group announced that it received the 2026 Palo Alto Networks SASE Partner Award, recognizing its design and delivery of Secure Access Service Edge (SASE) solutions on the Prisma SASE platform. Rosen Marinov, SVP of System Integration and Hardware at Sirma Group, said, "Receiving the Palo Alto Networks SASE Partner Award 2026 recognizes the expertise we have built in cybersecurity. " Its Facebook post said security must be seamless, resilient, and easy to manage, and it thanked Palo Alto Networks, customers, and cybersecurity experts. Read the full article · See the Facebook post

Sirma and Temenos take the stage at DIGI PAY 2026

Sirma and Temenos took part in DIGI PAY 2026, the ninth edition, held on 8 October 2026 at the Inter Expo Center in Sofia. The programme covered AI-driven wealth management and agentic payments. Noah Krähenmann, Global Managing Director of Wealth Management at Temenos, presented on wealth management in the era of artificial intelligence, with Fabrice Gouttebroze, SVP International Sales at Sirma Group, moderating. Merdihan Ismailov, VP Products & Solutions, FinTech at Sirma Group, moderated a panel on market readiness for AI agents in live online payments. The programme also included an end-to-end agentic payment demonstration. Read the full article

Annual Meeting of Local Authorities

Sirma Group took part in the Annual Meeting of Local Authorities, held in Albena on 11–13 October 2026. In a Facebook post for day 2, Sirma reported on the previous day's forum, "The Digital Municipality: Shared Solutions, Secure Data, Common Capacity." According to the post, it covered questions close to Sirma's own work: AI in front-line administrative services, data security, and how smaller municipalities can access IT capacity they cannot build alone. Sirma invited attendees to find the company in the Innovation Zone and to discuss where AI can support municipal administration. See the post

Roweb at Swiss IT Forums in Geneva

Roweb, a Sirma daughter company, took part in Swiss IT Forums in Geneva, a two-day event, according to a Roweb blog post of 9 October 2026. Stefan Nicolae and Sebastian Ailioaie of Roweb Development met existing clients in Switzerland, explored new opportunities in the Swiss market, and presented Roweb's Hyvä-based B2B commerce solution for Magento stores. They also discussed AI applications with visitors, including which business processes could benefit. Mr. Frunzulica, a representative of the Romanian government, visited the stand, and the team discussed AI adoption and conditions for Romania's IT industry with him. Read the full post

Sirma's AI orchestration engine for hospitality: phase one complete

Darko Bosancic, SVP Travel & Hospitality at Sirma, shared a video on LinkedIn on 15 October 2026 in which Marta and Vela take requests and turn them into coordination across vendors, hotels, hotel groups, management companies and systems that typically operate in silos. At its core is Sirma's AI orchestration engine, which, he writes, works with the systems vendors and hotels already trust instead of replacing them. He says phase one is complete, built on more than a decade of Sirma's hospitality integrations and PMS connectivity, and that further developments will be unveiled in the coming months. View the post

Tsvetan Alexiev on enterprise AI and human control of critical decisions

In a Bloomberg TV Bulgaria interview, Tsvetan Alexiev, CEO of Sirma, shares his perspective on where enterprise AI is heading and why keeping humans in control of critical decisions matters. Introducing the interview on LinkedIn on 28 September 2026, Sirma noted that AI is moving from experimentation to real business applications, and that AI agents can already automate routine tasks, process vast amounts of information and even write software. It asked whether AI should ever have the final say when decisions affect people's health, finances or sensitive data. Watch the full interview

Roweb on the EU guarantee notice and GARAN label: what online stores must check

In a blog post of 29 September 2026, Roweb explains the EU's new display rules for online retailers, which have applied since 27 September 2026. They introduce two standard visuals: a harmonised notice on the legal guarantee of conformity, which is at least two years, and the GARAN label for producer guarantees that are free, cover the whole product and last more than two years. Roweb's checklist for stores covers verifying qualifying guarantees with suppliers, testing the notice and label on desktop and mobile, and checking guest checkout, translated storefronts and order confirmations. Read the full post

When an AI agent pays, who answers for it?
What agentic payments mean for banks

In an Insights article of 1 October 2026, Sirma argues that AI agents can already act on live financial systems, but banks have not settled what an agent may do, on whose data, and who is accountable when it errs. It cites Danske Bank and Mastercard's first agent-made payment in Denmark and Visa research finding that 23% of US consumers trust generative AI with payments, rising to 61% when Visa secures the transaction. Sirma sets out four requirements: bounded authority, the institution's own data, a reconstructable record and deliberate infrastructure choice. Read the full article

New series: Local Models Explained

Sirma launched Local Models Explained, a new series on where local and open AI models can make business sense. Part 1 looks at when hosted models fit and when local ones are the better choice. Introducing the series on LinkedIn on 8 October 2026, Sirma asked "Whose model is running your business?" noting that most enterprise AI is rented and asking whether every workload needs to be. Read the full insight

Stock snapshot

Upcoming events and disclosures

• 30 October 2026: Disclosure of the interim individual financials for Q3 2026
• 23 November 2026: German Equity Forum (EKF) 2026, Frankfurt
• 30 November 2026: Disclosure of the interim consolidated financials for Q3 2026

View the full financial calendar